It’s no secret that the growing global demand for online courses has created a booming market for edupreneurs to tap. But even as online courses have become a part of everyday life, many course creators cling to misperceptions about what is required to build an impactful and successful online course. Unfortunately, these misperceptions or myths …
The Benefits of Blogging for Your Online Course Business
The benefits of blogging are huge. If I had to name the three things I’ve done over the years that have enabled me to break free from working for others and create an income and lifestyle based on my own terms, consistently building e-mail lists and speaking – whether at conferences or via digital channels …
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Marketing You Can Offload, Marketing You Can’t
One of the issues readers write to me most often about is marketing, and many want recommendations for companies that will do their marketing for them. My usual thought when receiving these e-mails is that “if you are in the course business, you are in the marketing business, like it or not.” As I have …
Learning to Love Unsubscribes
If you are a subject matter entrepreneur (or an entrepreneur of any sort, for that matter) building an engaged list of e-mail subscribers is essential. The big upside of a high quality list it that you have a direct line into the inbox of people who have asked to hear from you. There’s nothing that …
Focusing on the real keys to success selling online courses
A lot of people end up on this site because they are seeking success selling online courses and usually have come across my 15 Platforms for Selling Online Courses post. As you might expect, I also get a lot of e-mails from people sharing their challenges and asking for advice. If there is one common thread …
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3 Valuable Resources from My “Do This Now” Folder – Marketing Edition
One of my personal “best practices” is to keep a “Do This Now” e-mail folder of tips and techniques that can help me grow my business. When I find something really useful and actionable, I e-mail it to myself, put it in that folder, and then act on it as soon as possible. (I also …
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