Teach. Train. Lead Your Market.
Creating video courses or recording seminars is a great way for subject matter experts to build a library of content that can be packaged and repurposed to build your audience, bolster your reputation, and drive income. The choice to use livestreaming and multistreaming can seem overwhelming at first. The technical requirements of creating video lessons …
Getting Started with Livestreaming and MultistreamingRead More
There are many factors to consider when planning a masterclass, but pricing is one of the most important. Price too high and you’ll place yourself out of the market. Too low and you risk devaluing your teaching, or even losing money. Understanding how to maximize revenue without alienating learners is a skill that all edupreneurs …
Email marketing is the most effective marketing tool that many edupreneurs are under-using. You might think email marketing is spam, or something only corporate businesses use, but knowing how to build an email marketing list and implement an effective email marketing strategy is essential for growing your business and succeeding with selling courses. According to …
How to Build an Email List for Marketing Your CoursesRead More
If you want to convert your Web site visitors into customers for your online courses or any of the other ways you monetize your expertise, you have to know how to create landing pages that convert. Period. Landing pages are the pages on your Web site where you convince your visitors to actually do something, …
I’m in the midst of re-thinking major aspects of my own business, and this naturally got me focusing on the major challenges we all face as we seek to grow our edubusinesses. I thought I’d share some of my thoughts in this post with the hope that they will helpful to you. In the early …
It’s a question I find myself pondering more and more lately. We may have differing perspectives about what counts as “make money online,” but for me, a course has to be capable of generating six figures annually before I will count it as serious money. Even if your number is somewhat lower (and especially if …
If you want to validate the market for your online course idea … If you want to build an audience for selling your courses … If you want to pick the right online platform and be confident it will be around next year … If you want to be sure your course does not flop …
I recently did an interview with the folks at WP Tonic and I think it is worth highlighting for a number of reasons that apply to edupreneurs. Here’s the interview link: https://www.wp-tonic.com/podcast/269-wp-tonic-show-wednesday-interview-special-guest-jeff-cobb/ Here are the reasons:
Don’t miss this rock solid example of audience buildingRead More
